When Deidra Powell, Chief Communications Officer of Santa Ana Unified School District (CA), arrived at the K-12 district in 2012, she immediately noticed an unkempt website, very little electronic communications, no social media presence, and not even informational brochures. She was told by staff that the district had a poor relationship with local media - they viewed it as a "problem district" and gave it negative coverage.
According to Deidra, "People were unaware of the great stories within the walls of our schools."
How would the district make a comeback?
Well, we've got their amazing story! And here's just a few of the great results they're realizing:
- 80 media partners
- 200 business partners
- 2,500+ Facebook fans
- 660+ Twitter followers
- 5,000+ parents attending meetings about student success
Want more family engagement in your district? Discover the communications and public relations strategies, tactics, and relationships that turned Santa Ana USD around in their brand new success story -- it's hot off the press and a copy is waiting for you!