Guest bloggers: Chris Buecksler, Cari Rhoades, and Kristi Gottwalt
Our Marketing Operations Team got together to brainstorm for this post, and we feel it’s a pretty great list! Enjoy…
- Make the content on your website hard to find. Bury it if you have to -- everyone loves a challenge! Who doesn't want to spend countless hours searching for updates from the board meeting, finding the school lunch menu, or learning where sporting events are located? Site search, bologna. Why would you want to add site search? It's just going to take the fun out of finding the content you've worked so hard to bury.
- Make sure it's hard to update content on it. After all, the fewer people in your district that know how to make changes, the more job security for you!
- Absolutely do not pay attention to enhancements that surrounding districts, charter schools, private schools, or online academies are making to their websites. It’s not like you are competing with them for anything.
- Just have one person update your whole district's content. Nothing builds character like going it on your own, and your website visitors will hardly notice the lack of updates or frustrating user experience.
- Don’t consider mobile users. Assume everyone will be viewing your site from a desktop computer. If by chance someone stops by your site from their phone or tablet, they’ll still be able to find what they need -- eventually. Even if more than 60% of Americans own a smart phone, and smart phone traffic is expected to grow by 50% in 2014, it’s probably just a fad. No need to worry about that!
- Ignore your audience. This is YOUR website. Make sure you only post about what you care about. If you are interested in the arts, focus on that! Make sure you keep everyone up-to-date on the latest performances and exhibits. Who really cares about student achievement, outstanding teachers, curriculum updates, or athletic events?
Okay, let's not really go to those extremes! We want to ensure your K-12 district and school websites are informing and engaging your stakeholders with content that's easy to find, when they need it. So, we asked some of our clients to give us tips to help your K-12 community tap into the vast potential of your district's website.
P.S. If you're attending the CGCS Annual Public Relations Executives Meeting this weekend, check out the Schoolwires-sponsored Closing Keynote on 7/13 at 10:00 AM with Ann Handley of MarketingProfs. Get a copy of "Content Rules" and meet Ann at her book signing afterward!